NEON BORNEO FESTIVAL™ 2022 is a rebranded event based on Neon Beer Festival in 2018 which is held by the same organizers, iPrima Media and Village Sound System.

Neon Borneo Festival is based on the concept of a music festival that incorporates both local and international artists alike.

The theme of the Neon Borneo Festival will be based on atmospheric neon lighting and neon decorative elements.

Neon Borneo Festival will also be an element of Sarawak’s culture in the event such as traditional performances and also the selling of traditional Sarawakian food and beverages.

The goal of the Neon Borneo Festival is to attract tourists and also encourage domestic travel to Miri City.

Furthermore, Neon Borneo Festival is keen to transform Miri City into an entertainment venue powerhouse in the near future, especially with the geographic positioning of the city in the middle of Borneo’s North Coast.