Sarawak is gearing up for an exciting year in 2024, with plans to host a series of international concerts aimed at attracting millions of visitors. The state government has set an ambitious target of welcoming five million tourists by 2025, supported by a budget of RM174 million for tourism initiatives.
Key Takeaways
- Sarawak aims to attract five million visitors by 2025.
- A budget of RM10 million allocated for events and festivals.
- International concerts and cultural events planned for 2024.
- Ongoing preparations for the 2025 event calendar.
Government’s Commitment to Tourism
The Sarawak government, led by Deputy Minister of Tourism, Creative Industry, and Performing Arts, Datuk Sebastian Ting, is committed to enhancing the state’s appeal as a premier tourist destination. This initiative follows the successful achievement of 4.08 million visitors by mid-November 2024, surpassing the initial target of four million.
To realize this goal, the government plans to organize various international events, including music performances and concerts, showcasing the rich cultural diversity of Sarawak.
Budget Allocation for Events
A significant portion of the tourism budget has been earmarked for events and festivals:
- RM10 million for organizing various cultural events.
- RM45 million for grants to sponsor tourism activities.
- RM5 million for research grants.
- RM86 million allocated to tourism bodies, including the Sarawak Tourism Board and Business Events Sarawak.
This financial commitment underscores the government’s dedication to promoting Sarawak’s unique heritage and attractions.
Event Calendar Preparations
While preparations for the upcoming events are underway, some administrative divisions in Sarawak have yet to submit their event lists for 2025. Datuk Sebastian has urged all departments to expedite their submissions to finalize the state’s event calendar.
Long-Term Vision for Sarawak
With a robust budget and strategic planning, the Sarawak government is optimistic that tourism will continue to be a key driver of the state’s economy. The initiative aims not only to boost visitor numbers but also to introduce the world to Sarawak’s rich cultural tapestry and unique offerings.
Residents and visitors alike are encouraged to participate in the various events and festivals planned for 2025, as Sarawak positions itself as a world-class tourist destination. The state is ready to take significant strides forward in the global tourism landscape, showcasing its vibrant culture and heritage to a broader audience.
